Hey Mummyboon, why you no post?
Well, I got married! And between all the planning and a full time job that is basically writing things for the internet my urge to blog has not been high.
But I know what my fans want and that’s Kit-Kats.
Take it away Toffee Treat
Okay so, the latest U.K. Kit-Kat variant is Toffee Treat. They have done toffee Kit-Kat’s before so this isn’t terribly exciting but let’s give it a shot.
So the packaging is… dull; basically a standard Kit-Kat wrapper but with a quarter given over to a light brown box showing us the name and the individual kat. It’s… fine. The main thing I like about it is the off register font for ‘Toffee Treat’ which promises wackiness.
Flavour wise it’s, it’s toffee. Quite nice, caramelly, and…
Can I be honest with you guys?
I’m just not feeling it.
It’s a toffee flavoured Kit-Kat. They’ve done these before. Growing up we had Caramac Kit-Kat’s which were the bee’s knees, legs, shins and entire lower half. This is fine but I don’t know what to say about it.
Basically I’m not that excited to talk about Kit-Kat’s today.
That’s because I want to write about Oreos instead.
So at my wedding the lovely, beautiful and generally great person Liz Anistranski gave me some limited edition Oreos as a wedding present.
Liz knows me very well it seems because I am super excited about these. They’re just as creative and bizarre as the best Japanese Kit-Kats but they’re also All-American and so represent an exotic diversion for me.
I am possibly too excited about limited edition biscuit flavours, sorry, sandwich cookie flavours.
Oreos don’t have the same cultural impact over here as they do in the states. Up until about a decade ago they weren’t even available in U.K. supermarkets and even now we only have the standard versions. They’re nice but they’re not the ubiquitous childhood classic Americans think of them as. That honour probably goes to Kit-Kats. As such they’re seen as very, very American to British people and Nabisco have enhanced that reputation by combining them with 3 equally quintessentially American things. Red Velvet Cake, S’mores and Reese’s Peanut Butter Cups.
The packaging for all 3 is very similar but that’s okay because I think it works great. Basically a big Oreo logo with a picture of the object they’re flavoured for in the background and a picture of what the individual Oreo cookie looks like in the bottom right. It’s a well-designed and expertly comped image that makes sense, isn’t over cluttered and looks attractive. Looking at them standing there on a table how could you resist their charms?
There are some little American touches that make me laugh like the enormous bit of copy saying “ARTIFICIALLY FLAVOURED,” in all caps no less. It takes up the same real estate on the packet as “limited edition” or the name of the flavour, both of which are actually USPs. It’s like they’re proud to be artificially flavoured. I assume the size and the fact that they have to include this information is mandated by law but in the U.K. we’d still try not to draw attention to that whereas in America they’re all; “fuck that pansy shit, none of your natural girly bullshit in these cookies just good old fashioned American ingenuity.”
I also love to pieces the little instruction on the side telling me how to open them properly. That’s just adorable. I could make the typical Americans are dumb comment here about how Americans need to be told how to open a packet of biscuits but frankly I want more food to feature cute little stop signs on the side.
Red Velvet is red, white and blue, the true colours of France, the U.K., The Netherlands, etc. Seriously why are Americans so proud of their flag colours? Nearly everyone has a red, white and blue flag. It isn’t that special guys.
Anyway the cake on the packet is somewhat off putting with its violent shade of red but all that delicious cream cheese frosting sure is pretty. I also love the little place name stand telling us that the crème is cream cheese flavoured. They could have just added the copy directly but the little stand immediately conjures up backyard parties, weddings and the 4th of July (I assume, different culture and all I have no idea if people ever have place names on the 4th of July but dammit that’s what it made me think of). This packet is practically singing “Stars and Stripes Forever” as it encourages you to eat cake.
The actual cookies are closer in colour to actual red velvet, thankfully and the cream cheese crème might be artificial but it 100% captures cream cheese frosting as a flavour. Initially I wasn’t a huge fan of these as the cream cheese has a faintly sour quality which is, whilst accurate, unexpected in a cookie. They’ve grown on me though and despite being an artificially flavoured American cookie they’re not too sweet, something I was worried about. Don’t get me wrong, I wouldn’t want to eat more than 1 or 2 in one go but I was worried that one bite would put me into a diabetic coma, so I’m pleased they’re not as sweet as I was anticipating.
My big complaint is that the crème feels weirdly gritty. It’s okay with the crunchy biscuit to hide it somewhat but on its own the crème feels like toothpaste, not nice. Really nice biscuit though. Oreos have always had a little bit of salt in them which lifts the super sweet crème and makes them kind of moreish (well for kids, as I say, too sweet for an adult). These have that slight saltiness and with the sour crème it’s a surprisingly complex flavour profile.
Of the 3, these are my absolute favourite and it’s all about the biscuit. They could have just made regular chocolate Oreos with marshmallow filling and called them s’mores and it would have worked. But they went for graham cracker biscuits. Not only do the pale golden cookies look nicer but they look more like a s’more and having that visual similarity really helps sell that these are s’more flavoured.
I should probably explain for Brits what a s’more is. It’s toasted marshmallows sandwiched between 2 graham crackers and with a piece of chocolate included. The heat from the marshmallows melts the chocolate and you have a gooey, crispy treat that’s a delightful combination of flavours and textures.
Americans are probably shocked right now. “You don’t know what s’mores are?” No, we don’t. See, we don’t have graham crackers and without graham crackers you don’t have s’mores. Graham crackers are big biscuits that come in flat layers like crackers. They’re probably most similar to the biscuit you get on a custard cream except lightly spiced with cinnamon. And guys, I love me some cinnamon. The nutty cinnamon flavour really meshes with the sweet marshmallow and rich chocolate to make an amazing treat. I was introduced to s’mores by American friends in Japan and have wept ever since for my wasted childhood and the lack of graham crackers in the U.K.
So from what I can remember, these taste astonishingly like s’mores. The biscuit is doing most of the hard work. It looks, tastes and has the texture of a graham cracker. But it’s not all biscuit. Chocolate crème is no big deal but whatever wizards managed to capture the taste of marshmallow in crème form have powerful arcane abilities indeed. They need to be on a list in case they use their magic for evil. I didn’t even realise marshmallows had a distinctive flavour beyond generically sweet until I ate these. They’re almost marshmallowier than a marshmallow.
Incidentally, my spellchecker recognises “marshmallowier” which is delightful.
One final bit, again they could have just written “Graham flavored cookie” but the little wooden board helps sell the idea of camping and making s’mores by the fire. It’s a nice touch.
Reese’s Peanut Butter Cup
This variety doesn’t get a cute little sign telling you what flavour it is instead just opting for the Reese’s logo for understandable but disappointing reasons.
It does have an image showing you that these are 2-toned crèmes with half chocolate and half peanut butter. Which is cool…but if the biscuit is chocolate flavoured why don’t we just have all peanut butter crème?
So unlike Oreos, Reese’s products have definitely made a splash in the U.K. Peanut butter wasn’t really a thing when I was a child. It came in jars; odd people had it on toast instead of the more socially acceptable jam or Marmite and sometimes foreign people made satay with it.
Now it’s huge. Peanut versions of chocolate bar favourites, peanut butter ice-cream, peanut butter crisps and snacks, there are even peanut butter Kit-Kats.
And Reese’s led the way. From peanut butter cups being a niche product they’ve spearheaded the peanut butter revolution into U.K. supermarkets and their curious blend of salty/sweet peanut butter (that’s been dried and made oddly paste like) with decidedly not great chocolate that still somehow contrives to be OMG YUM! is now everywhere.
As such I know what a Reese’s Peanut Butter Cup tastes like.
This tastes like one, almost exactly. But even more so it smells like one. If you were blindfolded you would definitely think you were about to eat a peanut butter cup, and then the crunchy biscuit would shock you.
It’s no surprise that cookies and peanut butter work well together nor that peanut butter and chocolate is a great combo, so unsurprisingly these are great. And with the slightly salty peanut butter and slightly salty Oreo biscuit they’re verging on savoury. Okay, that might be overstating it as they’re still incredibly sweet but the salty flavour profile makes them a bit moreish and balances the ultra-sweetness.
A brief google reveals that Nabisco has whole heartedly embraced the limited edition world with cookie dough, banana split (bleurgh), cotton candy, key lime pie and even birthday cake all hitting shelves in recent months. I might just have a new hobby on my hands.